Over thirty years ago, two guys named Ray and Bernie had a delicious dream: to share their love of New York style deli sandwiches with the world. In his quest to perfect the recipes, Bernie
taste-tested sauces, meats and breads on his family and friends until he got all the ingredients just right.
It took years to fully develop our bread recipe that cooks up “Bakery Soft” right from the microwave--as well as our signature Philly Cheesesteak and Pastrami recipes. Over the decades lots of things have changed, but our love of delicious, authentic deli sandwiches never has. Today, we’re proud to make millions of sandwiches a year, including the best-selling Philly Cheesesteak in America!