It all started with an idea, a slightly obsessed founder, some uncooked popcorn and lots and lots of testing. Mike Fitzgerald (Fitz) was on a mission to perfect the process on how to create a crunchier version of popcorn…you know, the best part. Conceptually, it sounds pretty easy to do…but easy, it wasn’t, or someone probably would’ve figured this out a long time ago. Fitz was crazy about the idea (and possibly a little crazy in general) so he built a small factory hoping to find the perfect popcorn crunch. A couple of years and tens of thousands of pounds of popcorn later, he finally nailed it! Family and friends around Seattle were gobbling it up. Since all great ideas deserve such treatment a US Patent was filed, a brand name was created (Halfpops…genius) and Halfpops were available in stores in April of 2011. The business was born.